Apple clearly does things its own way, and almost never apologizes for tearing up a market and changing the rules of the game, which I appreciate. However, when a promise falls short, and they fail to deliver that special “Apple Brand” to their customers, I’m glad to see they are direct, responsive, and apologize openly. They also attempt to amend the situation by compensating for customers’ frustrations. I’m very impressed with the way they’re handling the situation, and especially appreciate the fact that they’re being very transparent about their abuse of the word “Push”, and are now attempting to correct the situation openly.
Good for you Apple.
Via 37signals.
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