It seems that CARMEX® is either the recipient of a jokester advertising agency or they are truly a progressive bunch, regardless, their new ad campaign “Share the Tingle Video Contest” has me floored. UPDATE: for clarifications, I want to point out that I’m floored because nobody thought about how bad/gross that sounds, not that I think this is a good ad campaign.
Not only do I not want to think about the tingling, I especially don’t want to think about “sharing” that tingle. Whether the tingle is on the lips or some other waxy, glistening body part. And just to clear up any uncertainties, I don’t want to see a video of such tingle-sharing either. Especially while America share’s their favorite story about said tingling (under three minutes mind you… House rules.)
The weird thing is they are advertising this to up-and-coming film makers, with the prizes being some nice HD video cameras and some cash. Don’t forget the five year supply of CARMEX® products. Although, that does explain why I saw the ad on Vimeo.
Oh, wait. I get it. Waxy lips and home-video buffs are a totally natural pairing. You see they are… Wait. No. That still doesn’t make any sense.
But back to the point. If you got a great story to share that’s under three minutes and involves sharing of something tingling and shiny, make sure you enter this contest. And don’t bother telling me about it. I’m a little scared.
Enter here, at http://www.sharethetingle.com/ obviously.
Ha!