Comments on: Apple continues to get called out for misleading advertising http://www.jasonglaspey.com/2008/08/13/apple-continues-to-get-called-out-for-misleading-advertising/ real impressive Tue, 06 Jan 2009 12:49:31 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Jason http://www.jasonglaspey.com/2008/08/13/apple-continues-to-get-called-out-for-misleading-advertising/comment-page-1/#comment-8079 Jason Thu, 21 Aug 2008 18:39:45 +0000 http://www.jasonglaspey.com/?p=204#comment-8079 Hmm. Interesting. I think people expect commercials to show the absolute best side of the product, take food advertising. Hamburgers never really look that good. However, they went to far. The entire spot is a demonstration but it's a false demonstration. The sad thing, they could have avoided this if they just cut when showing different apps. Nobody needed to see it load when the VO is telling us how fast it is. But by making it a seamless showing, it is misleading. (Gavel sound here.) Hmm. Interesting. I think people expect commercials to show the absolute best side of the product, take food advertising. Hamburgers never really look that good. However, they went to far. The entire spot is a demonstration but it’s a false demonstration. The sad thing, they could have avoided this if they just cut when showing different apps. Nobody needed to see it load when the VO is telling us how fast it is. But by making it a seamless showing, it is misleading. (Gavel sound here.)

]]> By: Courtney http://www.jasonglaspey.com/2008/08/13/apple-continues-to-get-called-out-for-misleading-advertising/comment-page-1/#comment-8055 Courtney Fri, 15 Aug 2008 21:10:32 +0000 http://www.jasonglaspey.com/?p=204#comment-8055 Yeah, It's a bait and switch. The language of advertising is inherently deceptive. Always has been (though there are exceptions). So is it Apples fault? A little. Is it the consumers fault for thinking the commercial represents real life? Yes. Aren't we past that? I'd say reality television has firmly crushed reality. Apple knows its a stellar product and many will buy it. They are only taking advantage of a given. Does that mean they are exonerated? Hell no. I think it's lame that companies constantly come out with new products knowing full well they will re-release it with the problems straightened out. Get the product right, then release it. Yeah,
It’s a bait and switch. The language of advertising is inherently deceptive. Always has been (though there are exceptions). So is it Apples fault? A little. Is it the consumers fault for thinking the commercial represents real life? Yes. Aren’t we past that? I’d say reality television has firmly crushed reality. Apple knows its a stellar product and many will buy it. They are only taking advantage of a given. Does that mean they are exonerated? Hell no. I think it’s lame that companies constantly come out with new products knowing full well they will re-release it with the problems straightened out. Get the product right, then release it.

]]> By: George Huff http://www.jasonglaspey.com/2008/08/13/apple-continues-to-get-called-out-for-misleading-advertising/comment-page-1/#comment-8054 George Huff Fri, 15 Aug 2008 00:48:27 +0000 http://www.jasonglaspey.com/?p=204#comment-8054 There are a lot of factors that come into play with the 3g network - it's inconsistent all over the map. This has to do with AT&T, not Apple. Though I must admit - I've never had my iPhone behave as snappy as the commercial. But who wants to watch a commercial with a laggy phone? ;-) On another note - you should respect the Apple, they are blazing a trail in the UI and design worlds - we are experiencing history right now. There are a lot of factors that come into play with the 3g network - it’s inconsistent all over the map. This has to do with AT&T, not Apple.

Though I must admit - I’ve never had my iPhone behave as snappy as the commercial. But who wants to watch a commercial with a laggy phone? ;-)

On another note - you should respect the Apple, they are blazing a trail in the UI and design worlds - we are experiencing history right now.

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