Running a subscription site on WordPress
- First of all, running a subs site on WP isn’t that different than anywhere else.
- We’ll be talking about subscription sites in general, with a small focus on opportunities explicit to WP.
- I’ll be speaking out of personal experience, but obviously, your results may differ
- If you’ve heard me speak before, you’ll recognize a few themes. These are things I find especially valuable.
If you only take away two things, here they are. (after this you can take a nap)
- First: Just get started
- Second: Avoid PayPal
What I’ve learned:
- People are willing to pay for convenience
- People believe they need customization, many don’t
- Get creative
- Rethink older business models
- Give away custom/special content
- Look for partnerships
- You don’t have to cater to all of your audiences desires
- Merchant accounts are worth it
- Find somewhere with good service, and online capabilities
- PayPal’s website is super slow and terrible, but at least everything is possible.
- I hate using it, but it does function
- Chargify is awesome. WP-Chargify functions, but there’s more to do.
If you’ve ever heard me speak before, you know that I am a big proponent of figuring it out as you go. I believe in bare minimum upfront, prove the model, then improve.
- three weeks
- hired out original content
- wordpress theme (freshthemes)
- campaign monitor
- After 2 months, I went back and finished the design
- I’m now working on third wave of design
- I never did get a logo
- Talk about requests for customization of menus
- Partnering with CrossFit gyms
- Current discussions with Dr. Cordain
Plugins I’ve used
- Akismet (obviously)
- Advanced Excerpt
- All in one SEO Pack
- cforms II
- Custom Field Template
- Dagon Design Sitemap Generator
- FeedBurner FeedSmith
- Google Analyticator
- Google XML Sitemaps
- WP Favorite Posts
- WP Super Cache